The country finally celebrated the success of its maiden mission to Mars, more than two weeks after the event. And how. One of the world’s largest e-commerce sites, that recently started operating in India, showed the way by launching its “Mission to Mars Celebration Dhamaka” (Dhamaka, for the Hindi unfamiliar readers, is equivalent to “blast”, in the celebration sense).
I received an email announcing the celebration, with a “Start here” button prominently displayed to convince the unconvinced. Call me a space nut if you will, but I wasted no time in joining the celebration. I clicked on the “Start here” button without wasting any time.
It was a revelation. Truly “out of the world”.
I could buy books to celebrate the success of the Mars mission or I could buy watches. I could buy Kindles to celebrate the success of the Mars mission or I could buy iPads. I could buy luggage to celebrate the success of the Mars mission or I could buy mobiles. I could buy T-shirts to celebrate the success of the Mars mission or I could buy toys. There was nothing that could not be bought. Brought tears to my eyes. I would never have imagined that the country’s maiden mission to Mars would enable me to buy so many things that I did not need for routine discounts. I am only now beginning to grasp the enormity of the achievement of the Mars mission. I had taken it as a routine scientific mission to Mars to discover new things, validate theories and generally look for ways to further man’s knowledge and frontiers. But it was, clearly, much bigger. Thank you aaaaaa.in.
I placed my order for the shoes and T-shirts that I did not need. I was not going to hold back from celebrating this important milestone in the country’s space endeavours. But before clicking the “Buy” button, I carefully scanned the site for any hints of support for the Mars mission or for future endeavours of the Indian Space Reasearch Organisation (ISRO). There were none. I heaved a sigh of relief. I could buy without fear of paying extra. Don’t get me wrong. I am a strong supporter of the Mars mission. But paying extra for stuff I don’t need? No way.
Expectedly, many others have started walking down the path so selflessly blazed by aaaaaa.in, and launched their own celebrations to mark the historic achievement.
Builders have started asking people to buy property to celebrate the Mars mission. Car-dealers have started asking people to buy cars to celebrate the Mars mission. Restaurants have started asking people to eat more at their establishment to celebrate the Mars mission. TV manufacturers have started asking people to buy TVs to celebrate the Mars mission. There is no stopping the patriotic fervour now.
In fact, in tune with their global aspirations, businesses are understood to be looking for global events to celebrate.
Expect builders to ask people to buy property to celebrate Marin Cilic’s first US Open (tennis) win. Expect car-dealers to ask people to buy cars to celebrate Chelsea’s victory over Arsenal in the English Premier League football. Expect restaurants to ask people to eat more at their establishment to celebrate Stefan W. Hell, Eric Betzig and William E. Moerner being awarded the Nobel Prize for Chemistry. Expect TV manufacturers to ask people to buy more TVS to celebrate the reduction in the US fiscal deficit.
Ffffffff.com, India’s homegrown e-tailing behemoth, and the main competition to aaaaaa.in, went a step further. It launched its own celebration, “The Big Billion Day”.
Billion Day? Rings a bell?
Could they be celebrating the country’s population crossing a billion? Perhaps, but that happened several years back.
Could they be celebrating the presence of more than a billion stars in the firmament? Perhaps, but that has always been the case, even though no e-tailer may have celebrated it.
The distance between Earth and Mars? Possible, given the current flavour, but factually incorrect as the distance is less than a billion.
What else could it be?
It was reported that the company has recently raised a billion dollars for their expansion. Could it be that? Nah, too obvious.
Satisfied that there was no logical explanation for calling it the “Big Billion Day”, I eagerly logged in. It was bound to be fun. With lots of stuff to buy and lots of discounts, what else could it be?
Unfortunately, soon after the “Big Billion Day” dawned, the site crashed. The collective anguish of a billion shoppers could be heard on Mars. The promoters have sent out an email apologising for depriving folks of the joy of shopping for stuff they don’t need and for failing to add to their own wealth.
It was not enough. It could never be. The government has been forced to step in to investigate. They have promised to include the right to shop for stuff that I don’t need, at discounted rates, in the Fundamental rights of citizens enshrined in the Constitution, and protect it through suitable legislation.
The right to shop for stuff that I do not need, at discounted rates.
One of the greatest discoveries of the modern world. Worth protecting.