Responsibility

I used to worry about the ability of the younger generation to take responsibility. Even chiding my children occasionally, to the utter lack of amusement on my wife’s part, leading to more nights on the living-room couch.

But recent events have proved me wrong. Once again.

It seems that while I was busy worrying and chiding my children, and sleeping on the living-room couch, organisations that stand up and take responsibility have been growing and prospering, as I discovered from a friend’s recent post.

They even have a name.

They are called political parties. And governments. And they mostly do it (take responsibility) on other people’s money. And one of the key responsibilities of governments, as I have learned, is to take responsibility for what they have either done or not done, or what others have done or not done.

Were it not for the full page adverts in major national dailies, purchased with my money of course, I would not have known how responsible this government is.

For instance, I would not have known that the present government, that came to power three years back, is responsible for the unprecedented success of the space programme that has delivered unprecedented successes many times since its inception over sixty years back. Foolishly, I had assumed that it was the vision of the founding fathers that had created the space programme.

I would not have known that the present government is responsible for the surgical strikes that not only served as a strong warning to terrorists and resulted in spectacular lack of success on the Kashmir issue, but also introduced a new term to the vocabulary of most Indians. How many previous governments can rightfully claim to have expanded the common man’s vocabulary?

I would not have known that the present government is responsible for providing universal access to banking services. Not drinking water, not grid-supplied power, but banking services.

Even state governments have come to the party.

Kerala has claimed full responsibility for introducing the Fat Tax. Just imagine!

Chhattisgarh has claimed full responsibility for electrification of 98% villages. Without any responsibility for supplying power.

Bengal has claimed full responsibility for marching forward in its endeavour to make the vision of a golden Bengal come true. Not green. Not white. Not silver. Golden.

Each claiming its share of responsibility with its own paid advert in national dailies.

Even though we found out why Kattappa killed Bahubali, before the government could claim any responsibility for it, could it be possible that we have found an answer to some of the most enduring mysteries of the world?

In the seventies, a number of ships and planes are said to have vanished in the Bermuda Triangle. Could this government be responsible?

Would my childhood friend, who was disconsolate after losing his pet pooch when we were both children, get closure after all these years? Can we safely conclude that this government was responsible?

Quite a handful already, isn’t it?

But, as usual, the common man is never satisfied. He wants more. He has started expecting the government to take responsibility for even real day-to-day problems.

He now expects the government to take responsibility for the poor state of roads in Gurgaon.

He expects the government to take responsibility for the precipitous drop in water levels in rivers, ponds and lakes across the country?

He expects the government to take responsibility for the security of women.

Is that fair? After all, how much can a government do? Ourtax money can only buy so much advertising space.

But the government is game. To take on more responsibility.

Even though it expresses inability to take responsibility for real day-to-day issues, it has offered to take responsibility for having brought down the Ganga and other perennial rivers from their glacial abode in the Himalayans.

It has offered to take responsibility for designing and commissioning the annual system of monsoon rains.

It has offered to take responsibility for inventing the game of cricket and Bollywood.

It has even offered to take responsibility for the first man to be sent into space sent by Russia and for Chelsea Football Club winning the latest edition of the English Premier League football.

Can you ask for more?

With the government poised to take on so much more responsibility, the responsible common man can continue to provide proof of his nationalism on WhatsApp?

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You’ve Come A Long Way, Baby

“Advertisements are a society in microcosm”, it is often said, mostly be me.

It is either plain bad luck or an involuntary reaction against the gaining of knowledge that, despite it always having turned out to be an educational experience, I have not indulged in watching TV often enough.

My recent experience of watching the Hindi movie “PK” on TV was no different. Lady luck also seemed to be smiling on me that night. The movie was frequently interrupted by commercial breaks.

They were eye-opening.

Efforts made by our leaders with their frequent lip-service and seat-of-the-pant implementations for upliftment of women in society, through initiatives like for-women-only pink autos driven by males and rented mostly by male passengers, a still-to-be-launched-as-it-might-not-make-sense women-only bank run by males and efforts at the integration of the two genders such as a coach exclusively for women in the Delhi metro train, are bearing fruit. And how.

In the first commercial break, we came across a lady who has to feed a husband who multi-tasks. And, if that was not enough to handle, she even has to feed her son who also multi-tasks. It may be difficult for youngsters to imagine, but, being the age I am, I can tell you that the housewife of an earlier generation would have struggled.

But not the housewife of today. Faced with the situation, what does she do? In order to feed her multi-tasking husband and multi-tasking son, the woman of the house feeds them chapatis made of multi-grain atta.

Thankfully she is a single-tasker, focussed on the task of making sure her multi-tasking husband and son get adequate nutrition to go about their multi-tasking ways. And she is dressed smart. In a salwar and kurta. Not in a scruffy sari as the struggling housewife of yore would have been.

Barely had we got the chance to digest the monumental change this represented, the second commercial break came on. And brought with it a big car with 4-wheel drive. Of an American brand. With a man at the wheel and a woman in the seat next to the driver’s. Driving to a magical destination with lots of hot-air balloons going up in the air, chosen by the man, it seems. The man, as usual, in full control of the situation, as his smile indicated. As soon as he turns the power-steering with all his might by lunging left, the woman covers her face in wonder and amazement at the sight. And this woman is smartly dressed in western attire. And, what’s more, she seems willing to undertake the hot-air balloon ride. Tell me honestly how many of us can visualise a woman, say thirty years back, in a commercial, willing to go for a hot-air balloon ride.

When children come home dirty after being children, she cleans their clothes.

“So, what’s new?”, you might be tempted to ask.

Gone are the days when you would see a mother handwashing clothes, wiping sweat from her brow,  and advertising for bars of soap which clothes had to be scrubbed clean with. Today, nothing less than a washing machine will do. And they are not stopping there. Some mothers in commercials even have a choice of electric dryers instead of hanging the washed clothes out to dry on a line. Even brands of detergent are par for the course for these mothers of today. No mother ever advertised either a washing machine or dryer or detergent before these devices were invented.

Women are no longer confined to the house. They are mostly engaged in staring enviously at other women whose clothes are whiter than theirs. When pushed to the wall, they even engage in streetside speed-washing contests. Can we ever inmagine a woman of an earlier generation doing a street-side washing test to prove her soap or detergent is better?

When children come home hungry after being children they feed them. With healthy choices like instant noodles and frozen fries. Can you imagine a mother in the seventies doing that?

The time for reaping the dividend from this change has also arrived. In an FM commercial the same day, I heard two children talking animatedly as they came back home hungry.

Does your mother allow you to eat French Fries?

Of course. In fact, the frozen fries my mom uses have 50% less calories.

But I am so hungry. I cannot wait for the fries to be made.

Don’t worry. These fries take 70% less time to cook.

Wow! Such knowledgeable 8-year olds could only be the progeny of the modern, empowered woman.

Cometh the hour, cometh the man, it used to be said. Husbands and fathers are rarely to be seen in these commercials, except occasionally replacing children as the cared-for subjects.

It has seeped into the consciousness of society. This change is irreversible. So engrossed was I in the commercials and their messages, I forgot that they were the side story. Each time the movie came back, I would wait eagerly to the next break for more educational commercials.

The times, they a changing, as the latest Nobel prize winner for literature once said.