Political dirty linen is beginning to be washed in public. And hung out to dry. Yet again.
The governments of the BJP-ruled states of Assam, Arunachal Pradesh, Madhya Pradesh, Haryana, Himachal Pradesh and Gujarat have been caught with the smoking gun. They have no place to run, neither to hide. Sedition is the unspoken thought in many impressionable minds.
Only the state governments of Uttar Pradesh (UP) and Uttarakhand (UK) have come out smelling roses, their patriotism and good intentions beyond reproach. Only the state governments of UP and UK have bothered to publish half-page advertisements extolling the central government and its efforts in rolling out the world’s largest free vaccination campaign. With a photograph of the Prime Minister (PM), apart from their own Chief Minister (CM).
One is published on the page facing the one where the central government has placed a half-page advertisement extolling its own efforts in rolling out the world’s largest free vaccination campaign. The other is published on the page just behind the central government advertisement. And I am referring to The Hindustan Times here, the daily newspaper I read. I cannot say which other daily they are not published in.
Finish reading the central government ad, spend a moment in contemplation of your blessings, after you have already read the UP government ad and spent a moment in contemplation of your blessings, turn the page and the UK government ad catches you smack in the face, forcing you to spend yet another moment in contemplation of your blessings.
Did I even turn the page? Am I seeing double? Or triple? The insecurities of advancing age also come rushing back as the same ad stares back page after page.
But I guess I am missing the point, as usual. After all, unless three government advertisements say the same thing in the same edition of the same newspaper on the same day, how is the common man to understand?
To make sure the common man understands, since they understand the common man so well, they have taken the trouble to ensure that not a shred of additional information is shared in either of their advertisements. The copy is exactly the same as in the central government ad. Except for the “Thank you PM Modi!” extra line over and above the exact copy of the central government ad that both the state government ads have.
Check it out for yourself.
Can the non-Indian readers identify the central government ad out of the three?
This is clear evidence of both the state governments, even the central government for that matter, having independently conceived the idea and worked on the creatives. One cannot even begin to imagine the senior leadership time that would have been spent in fine-tuning the language of these ads. Publicis, Dentsu, WPP, Omnicom, Ogilvy and Euro RSCG, your loss of creative advertising talent has been the Indian common man’s gain of political talent.
Coming as it does on the day the central government has told the Supreme Court that they cannot make ex-gratia payouts for Covid deaths, as provided in the Disaster Management Act of 2005, as it is ‘beyond fiscal affordability’ of the government, it has particular relevance for the common man.
The centre, as well as the UP and UK state governments, have risen above the challenge of fiscal affordability and issued these ads.
Are the other states trying to convey an impression that they understand what it actually means? There will be hell to pay. Central governments have rarely been bothered with such trifles.
Besides, not taking up opportunities for publishing advertisements with a picture of the PM, preferably preening with a peacock…sorry, with a preening peacock, when the opportunity presents itself, could well be made an act of treason soon. These state governments are not trying to become test cases, are they?
I heard from a cousin that his children have questioned his claims about graduating from a prestigious college in Delhi University. “But where is the PM’s picture?” they asked him when he proudly showed them his graduation certificate. The children, adults now, had just received their Covid-19 vaccination certificate with the PM’s mug. Never mind that in the early eighties when he graduated the PM was not the PM, not even the CM of Gujarat. He was probably not even an elected representative of a municipal corporation at that time. Poor chap has returned his degree certificate and requested the University to issue a fresh one with the picture of the PM.
I believe from the next renewal, all driving licences issued in India will have the picture of Mr. Modi, instead of the driver.
And silly me. I never realized that PM Modi is funding this vaccination drive out of his personal fortune. I am sure if that was not the case the ads would have said “Thank you, central government!” or “Thank you, government of India!” Simple man that he is, he has never made a hue and cry about his fortune. Messrs Ambani and Adani have much to learn from him.
But I must admit that I was caught off guard by the declaration of this being the world’s largest free vaccination programme.
If you have the world’s largest population, or thereabouts, how can you have the world’s largest free vaccination drive as well? Isn’t something amiss here? Should you not be having the world’s smallest free vaccination drive while the world’s largest free vaccination drive is carried out in Singapore, or Luxembourg, or Vatican City? Especially when the government that is implementing it has been elected by the largest voter list in the world.
It’s a bit like proudly claiming in a public-money funded ad and thanking the PM for India having the world’s largest number of children. Or the largest number of adults. Or the world’s largest number of employed people. Or the world’s largest number of unemployed people. Or the world’s largest number of construction workers. Or the world’s largest number of non-construction workers. Or the largest number of children in school. Or the largest number of children not in school. Or the largest number of, well, anything.
Wouldn’t you be surprised?